Will Gemini get advertisements? According to a Google official, "Users are starting to see."

In the face of threats to its ad business model, Google is improving its search with AI features. According to VP Robbie Stein, the company intends to launch advertisements across a variety of AI experiences. Stein also mentions the possibility of new ad forms in AI Mode.

Google has long made money from search engine advertising, but in recent years, the rise of artificial intelligence models has raised concerns about this. In response, Google added numerous AI features, such as AI Overviews and the AI Mode, to improve its search experience.

In the meanwhile, the business also operates the Gemini AI chatbot, which can search the internet and is becoming visible on a range of Google products, including TVs and wearables.

A Google executive has revealed that the company is seeking to add advertisements to various AI experiences, such as AI Mode, although it has not yet been clear how the new technology would be funded outside of subscriptions.

When discussing Google's ad revenue on the "Silicon Valley Girl" podcast, Robbie Stein, VP of Product, stated, "Don't see them going away."

"I believe that presents a chance for us to be even more beneficial to you in the future, especially in the context of advertising." Therefore, we began testing some advertising in AI mode and within Google AI experiences," Stein stated.

First and foremost, we have been concentrating on creating excellent consumer products. However, I believe users are beginning to see certain ad trials there as well," he continued.

Stein added that "it's early days in finalizing kind of how ads might appear in these systems" and that "new and novel ad formats" might be available.

Google is not the only company using AI to boost ad income.

It's important to note that other businesses are also considering AI chatbots and other AI experiences to increase advertising income. According to reports, OpenAI, the company behind ChatGPT and the biggest AI participant in the market, is also making significant efforts to integrate advertisements into its chatbot.

According to a recent article in The Information, OpenAI is thinking of using ChatGPT's memory—the data the chatbot retains about users—to display advertisements to them. Because of the memory function, which allows users to customize the chatbot, users may be forced to choose between continuing to use the chatbot as is with advertisements or forgoing a more customized experience.

Sam Altman, the CEO of OpenAI, has also expressed his approval of Instagram's use of advertisements. In a conversation earlier this year, he stated, "I'm not entirely against it." I can identify places where I enjoy advertisements. Instagram advertisements are kind of cool, in my opinion.